New Search Engine Blekko

Blekko is a search engine that has provided public access to its services since November 01, 2010. Blekko promises refined content results which provide specific information. The search engine ensures that the search results will not include material from non experts and will instead provide only expert opinion on the search keyword. Blekko introduces the use of slashtags for the purpose of searching specific information. Key features that distinguish Blekko from Google are: finding sites in a Google Ad network through an Adsense ID and finding specific topics for a specific period by a specific media sector. Blekko also provides other valuable information pertaining to the website results such as SEO tools, linking pages, cached pages, tagging of pages, creating slashtags, co-hosted sites, page length and various other features. SEO companies can access these details to analyze content and traffic of different web pages.

Blekko’s search results are human moderated, which helps filter out spam. Repetitive information through various websites is a problem with Google, especially when seeking expert opinion. Information search must be provided with quality information to keep information seekers happy. Search engine marketing firms and PPC services clutter the web with information in an attempt to seek attention. Finding relevant information for every search term may gain importance as search engine users recognize spam.

Blekko has a relevant platform that allows users to search information vertically, while Google searches horizontally. Vertical search allows the user to search specific information within a specific area of interest. This system allows the user to choose among sites that provide specific information rather than look out for specific information from a wide variety of websites that contain the search term. Human intervention also helps weed out spam and irrelevant material. Search results with expert opinion rather than ad heavy web pages can have search users using Blekko.

Google, however, also provides specific coverage with the help of Google News or Google Images. Moreover, general topics, such as "home remedies," may not require expert opinion alone but general opinion may also be counted by users. In which case, Google provides a wide variety to choose your information from. Google also provides local listings for search terms, which is an interesting feature. Google Instant also provides a wide variety of search options to narrow down the search. Another important feature that differentiates Google and Blekko is user friendliness. Google is simple to use and makes information search easy even for a first time computer user. Using slash tags to search for information may need getting used to for users to enjoy or appreciate.

Blekko has an audience in users who probably use Google everyday and need a change from the old fashioned approach. But how long Blekko manages to keep the new age users to continue using its search bar is something only time can answer. Search efficiency has empowered Google on its way to the top, matching this efficiency that global users have become accustomed to will require innovative strategy from the competition. Google has been around for a long time and has been tweaking its system on an ongoing basis to ensure it’s the best there was and probably will be.