Jacob Martin

Importance of Search in day-to-day life

Search engines have caused an irreversible impact to everyday living across the globe. Global internet users cannot do much without employing the use of the trusted search engine. Search engines also understand the importance of providing quality informat... Read >

White Hat SEO

Search Engine Optimization gives online businesses the ability to make it to the first page of Google results. The run to make it to the first page of search results have spun new online strategies and tactics. The online strategies can now be broadly lab... Read >

Website Promotion Tips

Website traffic is the key word that keeps webmasters and domain owners on their toes in an ever changing web world. Website traffic is now measured and analysed to understand the dynamics and make changes to the site accordingly. Every website caters to... Read >

Retargeting: What It Is & How to Use It

Retargeting is a marketing strategy aimed at users who have already visited a website. Retargeting is deployed to attract visitors who previously found interest in a website. This approach can be more effective in generating web traffic from quality custo... Read >

How PPC Can Improve Organic Search Conversions

Web traffic is integral to the existence of any online business portal. SEO and Pay Per Click campaigns are the best known approaches to generate considerable web traffic. Both SEO and PPC apply different concepts and techniques to achieve the same goal. ... Read >

Guest Blogging and SEO

Guest blogging can be described as a mutually beneficial content sharing system. The guest writer avails of benefits such as a pre defined target audience, the ability to network and build link with other existing websites. Blog owners who have guest blog... Read >

Google +1

Google +1 is a social media tool devised to provide credibility to a website, ad or search result on Google. The recommendation tool provides other users with trusted options amongst an array of websites that pop up as search results. Google also provides... Read >

SEO Mistakes for 2011

SEO firms have to change their strategy and tactics as Google fortifies its search results every year. New products from Google, mobile internet and social media are forever changing the way SEO approaches client websites. Year 2010 and early 2011 gave Go... Read >

Integrating ORM with SEO

Online Reputation Management is an effective tool to guard your online reputation especially in case of reputed establishments. The World Wide Web offers global audiences to post a wide variety of information as feedback. Published content on the website... Read >

Google versus Bing

Google dominates the search engine business with its continuous effort to improve customer experience with its flagship search engine. Though there are various search engines available to the internet user, Google has held its charm when it comes to speed... Read >

Google 2010 Vs Google 2011

Expectations from Google for 2010 by end of 2009 had experts question the click friendliness of display ads, focus on Android phones and the future of Google Apps. Google met global audience expectations with various launches in 2010. Some important launc... Read >

Content farming and its effect on SEO’s

The term content farm is indicative of an organized structure devised or deployed to create large amounts of textual content. The textual content is also specifically created to maximize the possibility of being retrieved by an automated search engine. In... Read >

SEO Vs PPC

Comparing two important ingredients that both contribute to a successful recipe can be a difficult exercise. SEO and PPC services provide online businesses the edge required to gain business through the online medium. SEO provides a wide range of services... Read >

How Bing and Google evaluate Social Media metrics in their Algorithm

Social media has created a medium for opinions to be shared on a global level that cannot be ignored when evaluating businesses, brands and services. The organic rankings and results also need to factor the buzz created by the social media. Social media l... Read >

Mobile Search

Mobile search has brought about a new age of accessibility. Accessing information on the go with sleek hand-held devices can be a great decision maker. Mobile search is perhaps the best used feature of mobile internet. SEO companies, pay per click service... Read >